Building awareness amongst decision makers is the start point for most successful commercial opportunities for a B2B brand, and one that has become more complex as a result of the changes that this year has brought upon us. The disruption of the pandemic has led to an increased reliance on digital channels, many of which … Read more
Wow – what a month! In May, we were delighted to launch partnerships with two new clients – Claremont and Go Instore – to provide both businesses with UK PR. We also secured some brilliant coverage in top tier publications and wanted to share some of our biggest wins with you. MobileIron Why MobileIron CEO … Read more
Sometimes, life just isn’t fair. Emergencies arrive on our doorstep and we must take them in our stride. Comms teams are often on the frontline of any organisation in a crisis and in the current climate, this could not be truer. Communications departments must manage different stakeholders, take advantage of the rapidly evolving news landscape … Read more
“An incredible new global community has emerged from the situation we find ourselves in and that is something for us all to feel proud of. Hundreds of thousands of people have volunteered their services to help organisations around the world, so too have many of our own people, and for that we are proud and … Read more
As the pandemic continues, it has become increasingly apparent that navigating the myriad issues presented by COVID-19 is by no means simple in communications. B2B brands often feel uneasy about PR in times of crisis – they want to avoid being viewed as opportunistic and don’t know what content is appropriate to share. We hosted … Read more
Flybe is in the news this week because the UK Domestic Airline is asking for Government money to prop it up. And they are going to get it, which is a perfect example of why humanity is doomed and the earth is destined to be a toxic uninhabitable ball sooner than it needs to be. … Read more
Everyone else is at it so we thought we would have a go. As we enter a new decade here are 5 predictions for the world of B2B Tech PR for the years ahead. There will be more brands fighting for less, quality editorial Stories will need to be stronger, spokespeople will need to be … Read more
We often hear that PR’s primary output, earned media, is being used as an awareness tool that provides top of the funnel air cover to brands that want to increase sales. This view certainly used to make sense when B2B buyers were specialists, with time on their hands to investigate a subject via a handful … Read more
In the second part of our series looking at the impact of earned media on the B2B sales cycle, we look at how earned media can help sales teams accelerate leads through their pipeline, increasing their conversion rates and driving sales velocity. Increasing conversion rates When a company gets positive media coverage, sales teams need … Read more
Earned media can be an overlooked part of the buyer’s journey, with it often considered merely a ‘top of the sales funnel’ tool. In reality, this simply isn’t the case. While it’s impact at the top of the funnel cannot be denied, this does not fully encapsulate the impact earned media has throughout the entire … Read more
