Champion has really brought a sales-oriented focus to our international PR strategy. Our local teams in 26 countries have high quality content and simplified processes which has led to increased engagement with tier 1 media, significant increase in digital engagement and closer alignment to our key executives around the world. The team is very proactive and feel like part of our in-house team.
International PR is about understanding the need for a consistent narrative whilst bringing in local nuances. Co-ordinating and managing an International PR programme can be time consuming and expensive and can lead to inconsistent results which are hard to measure. Champion taps into local expertise whilst providing centralised processes which are highly efficient and cost effective.
By creating highly effective multi-national PR strategies, Champion ensures consistency of planning, development of editorial content, delivery, processes, reporting and measurement across different regions through its tried and trusted network of partners. Champion has a global network of local partners which it can introduce or manage for clients, and is always happy to work with clients’ partners agencies where they already exist.
Our latest case study
MobileIron (acquired by Ivanti), is a global enterprise security and mobility company based in the US. In February 2020, MobileIron came to Champion with a problem. It was struggling to stand out amongst its desired target audience of Enterprise C-Suite decision makers.
Coverage Impact Monitor
Clients use Champion to get results that matter, results that have an impact. So, Champion measures that impact. Champion makes sure that earned media is easy for client’s business development teams to share with their prospects and customers and then tracks the way it is being used and the impact it is having on the business development objectives. This means Champion can see what kind of PR is driving the most business success and what isn’t. Not only do clients get the chance to focus resources in the right way, but the analytics give a clear and specific measurement that shows exactly how PR has contributed to sales.
LinkedIn Lead Attractor
Most businesses are getting LinkedIn wrong, and it is costing them in terms of lost opportunities and redundant content creation. There are too many profiles that look like CV’s, and too much content being pumped out that doesn’t generate a commercial opportunity. LinkedIn is about listening. Champion’s LinkedIn Lead Attractor starts by optimising a profile, and then identifies the priority influencers and decision makers that are of most value to your business. Champion then monitors and interacts with their content to the point that they come to clients requesting connections. Consistently listening rather than haphazardly shouting.
Organic Demand Generation
Champion loves media coverage, especially if it includes back links, has all the right keywords and is optimised to drive prospects to a client’s site. Champion’s Organic Demand Generation service identifies the right keywords and topics that prospects are searching for, monitors backlinks of clients and competitors and boosts the organic traffic volumes and domain authority in the process.
If you want a free of sample Organic Demand Generation report, please fill in the form below and your free, bespoke report with recommendations will be sent in 48 hours.
The SD WOT! campaign really showcased the power of integrating PR to drive demand. It was a real pleasure working with you on this at Aptum. Well done again!
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