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Global Network
International PR is about understanding the need for a consistent narrative whilst bringing in local nuances. Co-ordinating and managing an International PR programme can be time consuming and expensive and can lead to inconsistent results which are hard to measure. Champion taps into local expertise whilst providing centralised processes which are highly efficient and cost effective.
Local Expertise
By creating highly effective multi-national PR strategies, Champion ensures consistency of planning, development of editorial content, delivery, processes, reporting and measurement across different regions through its tried and trusted network of partners. Champion has a global network of local partners which it can introduce or manage for clients, and is always happy to work with clients’ partners agencies where they already exist.
Introducing PR as a B2B Sales Tool e-book
Champion makes it easier for B2B companies to increase sales through PR by helping brands connect with prospects and maintain demand generation. To read more, download the e-book here:
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Coverage Impact Monitor
Clients use Champion to get results that matter, results that have an impact. So, Champion measures that impact. Champion makes sure that earned media is easy for client’s business development teams to share with their prospects and customers and then tracks the way it is being used and the impact it is having on the business development objectives. This means Champion can see what kind of PR is driving the most business success and what isn’t. Not only do clients get the chance to focus resources in the right way, but the analytics give a clear and specific measurement that shows exactly how PR has contributed to sales.
LinkedIn Lead Attractor
Most businesses are getting LinkedIn wrong, and it is costing them in terms of lost opportunities and redundant content creation. There are too many profiles that look like CV’s, and too much content being pumped out that doesn’t generate a commercial opportunity. LinkedIn is about listening. Champion’s LinkedIn Lead Attractor starts by optimising a profile, and then identifies the priority influencers and decision makers that are of most value to your business. Champion then monitors and interacts with their content to the point that they come to clients requesting connections. Consistently listening rather than haphazardly shouting.
Organic Demand Generation
Champion loves media coverage, especially if it includes back links, has all the right keywords and is optimised to drive prospects to a client’s site. Champion’s Organic Demand Generation service identifies the right keywords and topics that prospects are searching for, monitors backlinks of clients and competitors and boosts the organic traffic volumes and domain authority in the process.
If you want a free of sample Organic Demand Generation report, please fill in the form below and your free, bespoke report with recommendations will be sent in 48 hours.
From the blog
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