The B2B Marketing Podcast: Unlocking PR as a sales enablement tool
"There have been times when I've driven businesses and the only money I've spent on lead generation is PR."...
“It’s do or die to automate” – CEO of GreyOrange on Sky News
What a great way to end the week!...
It’s International Women’s Day – who inspires us?
It’s International Women’s Day, a day for acknowledging and bringing attention to gender equality....
ChatGPT, CIOs and CTOs – February in review
February was the month of all things C-Suite to AI. From ChatGPT to what a CIO in 2023 looks like, our clients took a closer look into the hottest...
The B2B Marketing Podcast: “Invest in PR Now to Build Future Pipeline”
The misconceptions around PR are plenty; fancy schmancy events, generic news stories dumped into (and quickly deleted from) thousands of inboxes....
Starting the year off right and looking forward – January in Review
In the blink of an eye, the first month of 2023 is over. ...
PR is creating tension between B2B CEOs and their CMOs, Research Finds
PR is creating tension between B2B CEOs and their CMOs, Research Finds. ...
Will ChatGPT render PR obsolete?
ChatGPT has not been lacking attention and speculation since its launch. But is it worth the hype, and could it steal my job in PR? ...
Sustainability, Business Resiliency and 2023 Predictions – December in Review
Why is business collaboration essential in the fight against climate change? Can working from home have a positive impact on the finance industry? ...