PR to attract partners

Attracting partners, resellers and vendors to your partner programme can be made easier with third party endorsement.

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EU AI Regulation: A Critical Consideration ...

The quality of media coverage generated significantly helped my business development team, giving us something to share with our channel partners and prospects beyond just marketing collateral. The external viewpoint provided by the editorial coverage played an important part in helping us develop and cultivate relationships with our partners. This ultimately contributed to the growth, quality and velocity of opportunities in our channel pipeline.

Dave Tracey - Contino
Dave Tracey
EMEA Channel Manager Contino

Engaging partners

This starts by developing a real understanding of the business objectives and details of the partner programme being offered. This extracts the story that will resonate with the media and ultimately engage the partner ecosystem and build the narrative.

Accelerating growth

Champion works up and down the channel by staying close to the channel partner team. Having a separate partner PR programme enables businesses to explore what makes them an attractive business to partner with.

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Coverage Impact Monitor

Clients use Champion to get results that matter, results that have an impact. So, Champion measures that impact. Champion makes sure that earned media is easy for client’s business development teams to share with their prospects and customers and then tracks the way it is being used and the impact it is having on the business development objectives. This means Champion can see what kind of PR is driving the most business success and what isn’t. Not only do clients get the chance to focus resources in the right way, but the analytics give a clear and specific measurement that shows exactly how PR has contributed to sales.

LinkedIn Lead Attractor

Most businesses are getting LinkedIn wrong, and it is costing them in terms of lost opportunities and redundant content creation. There are too many profiles that look like CV’s, and too much content being pumped out that doesn’t generate a commercial opportunity. LinkedIn is about listening. Champion’s LinkedIn Lead Attractor starts by optimising a profile, and then identifies the priority influencers and decision makers that are of most value to your business. Champion then monitors and interacts with their content to the point that they come to clients requesting connections. Consistently listening rather than haphazardly shouting.

Organic Demand Generation

Champion loves media coverage, especially if it includes back links, has all the right keywords and is optimised to drive prospects to a client’s site. Champion’s Organic Demand Generation service identifies the right keywords and topics that prospects are searching for, monitors backlinks of clients and competitors and boosts the organic traffic volumes and domain authority in the process.

If you want a free of sample Organic Demand Generation report, please fill in the form below and your free, bespoke report with recommendations will be sent in 48 hours.

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From the blog

EU AI Regulation: A Critical Consideration for North American B2B Tech Firms Eyeing European Expansion

For North American B2B technology companies with their sights set on expanding into European markets, a major new regulation has emerged....

Read now

An Award Winning B2B PR Consultancy

B2B Content Campaign of the Year – Champion Communications & MobileIron: Trouble at the Top

Best Use of Data in a Content Campaign – Champion Communications & MobileIron: Trouble at the Top

Shortlisted – B2B Campaign
of the Year (Aptum)

Best B2B Trade Campaign – Aptum

Best B2B Trade Campaign – Ivanti

Best Use of Data – Ivanti

Winner – Best Use of Data (Ivanti)

Winner – Best one-off Content Campaign (Ivanti)

Winner – Best Use of Data (Greenlight Commerce)

Winner – Best Content Campaign to Assist with Corporate Positioning (Greenlight Commerce)

Shortlisted – Best one-off Content Campaign (Aptum)

Champion Communications
is a member of the PRCA

Shortlisted – B2B Technology Campaign: It’s not always sunny in the cloud – The Aptum Cloud Impact Study

Shortlisted – B2B Technology Campaign: The Public Sector Problem

Shortlisted – Best corporate decision-maker targeted campaign: Trouble at the Top, MobileIron

Winner: gold – best pr campaign, go instore

Winner: bronze – best corporate decision maker targeted campaign, Ivanti