PR to attract partners

Attracting partners, resellers and vendors to your partner programme can be made easier with third party endorsement.

Latest blog post

Team Champion is Growing!

The quality of media coverage generated significantly helped my business development team, giving us something to share with our channel partners and prospects beyond just marketing collateral. The external viewpoint provided by the editorial coverage played an important part in helping us develop and cultivate relationships with our partners. This ultimately contributed to the growth, quality and velocity of opportunities in our channel pipeline.
Dave Tracey - Contino
Dave Tracey
EMEA Channel Manager Contino

Engaging partners

This starts by developing a real understanding of the business objectives and details of the partner programme being offered. This extracts the story that will resonate with the media and ultimately engage the partner ecosystem and build the narrative.

Accelerating growth

Champion works up and down the channel by staying close to the channel partner team. Having a separate partner PR programme enables businesses to explore what makes them an attractive business to partner with.

Introducing today’s B2B Technology Buyer e-book

For B2B tech brands, generating leads and making sales means getting to know IT decision-makers inside and out. Take a look at how earned media plays a crucial role in the process in the latest e-book ‘Today’s B2B Technology Buyer’.

Receive this e-book when you join the mailing list.

We promise to only send things to you when we think they are really useful, and you can opt out at any time.

Coverage Impact Monitor

Clients use Champion to get results that matter, results that have an impact. So, Champion measures that impact. Champion makes sure that earned media is easy for client’s business development teams to share with their prospects and customers and then tracks the way it is being used and the impact it is having on the business development objectives. This means Champion can see what kind of PR is driving the most business success and what isn’t. Not only do clients get the chance to focus resources in the right way, but the analytics give a clear and specific measurement that shows exactly how PR has contributed to sales.

LinkedIn Lead Attractor

Most businesses are getting LinkedIn wrong, and it is costing them in terms of lost opportunities and redundant content creation. There are too many profiles that look like CV’s, and too much content being pumped out that doesn’t generate a commercial opportunity. LinkedIn is about listening. Champion’s LinkedIn Lead Attractor starts by optimising a profile, and then identifies the priority influencers and decision makers that are of most value to your business. Champion then monitors and interacts with their content to the point that they come to clients requesting connections. Consistently listening rather than haphazardly shouting.

Organic Demand Generation

Champion loves media coverage, especially if it includes back links, has all the right keywords and is optimised to drive prospects to a client’s site. Champion’s Organic Demand Generation service identifies the right keywords and topics that prospects are searching for, monitors backlinks of clients and competitors and boosts the organic traffic volumes and domain authority in the process.

If you want a free of sample Organic Demand Generation report, please fill in the form below and your free, bespoke report with recommendations will be sent in 48 hours.

    From the blog

    State sponsored cyberattacks, back to the office and retail evolution – The September roundup

    September saw the news agenda move faster than we have seen in a while – in the current climate, that’s really saying something......

    Read now

    An Award Winning B2B PR Consultancy

    Shortlisted – B2B Campaign
    of the Year (Aptum)

    Best B2B Trade Campaign – Aptum

    Best B2B Trade Campaign – MobileIron

    Best Use of Data – MobileIron

    Winner – Best Use of Data (MobileIron)

    Winner – Best one-off Content Campaign (MobileIron)

    Winner – Best Use of Data (Greenlight Commerce)

    Winner – Best Content Campaign to Assist with Corporate Positioning (Greenlight Commerce)

    Shortlisted – Best one-off Content Campaign (Aptum)

    Champion Communications
    is a member of the PRCA