This starts by developing a real understanding of the business objectives and details of the partner programme being offered. This extracts the story that will resonate with the media and ultimately engage the partner ecosystem and build the narrative.
Champion works up and down the channel by staying close to the channel partner team. Having a separate partner PR programme enables businesses to explore what makes them an attractive business to partner with.
Introducing today’s B2B Technology Buyer e-book
For B2B tech brands, generating leads and making sales means getting to know IT decision-makers inside and out. Take a look at how earned media plays a crucial role in the process in the latest e-book ‘Today’s B2B Technology Buyer’.
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Coverage Impact Monitor
Clients use Champion to get results that matter, results that have an impact. So, Champion measures that impact. Champion makes sure that earned media is easy for client’s business development teams to share with their prospects and customers and then tracks the way it is being used and the impact it is having on the business development objectives. This means Champion can see what kind of PR is driving the most business success and what isn’t. Not only do clients get the chance to focus resources in the right way, but the analytics give a clear and specific measurement that shows exactly how PR has contributed to sales.
LinkedIn Lead Attractor
Most businesses are getting LinkedIn wrong, and it is costing them in terms of lost opportunities and redundant content creation. There are too many profiles that look like CV’s, and too much content being pumped out that doesn’t generate a commercial opportunity. LinkedIn is about listening. Champion’s LinkedIn Lead Attractor starts by optimising a profile, and then identifies the priority influencers and decision makers that are of most value to your business. Champion then monitors and interacts with their content to the point that they come to clients requesting connections. Consistently listening rather than haphazardly shouting.
Organic Demand Generation
Champion loves media coverage, especially if it includes back links, has all the right keywords and is optimised to drive prospects to a client’s site. Champion’s Organic Demand Generation service identifies the right keywords and topics that prospects are searching for, monitors backlinks of clients and competitors and boosts the organic traffic volumes and domain authority in the process.
If you want a free of sample Organic Demand Generation report, please fill in the form below and your free, bespoke report with recommendations will be sent in 48 hours.