Champion’s Champions

Meet the team.

Champion’s group of talented, passionate individuals are what make it all happen.

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Richard Cook

Managing Director

My job is to enable my team and my clients to succeed. Nearly all of our clients come through recommendation and referral, so for us it’s very personal.

The part of the job I enjoy the most is when a member of the team gets great feedback from a client because our work has had a tangible, positive impact on their business. My ideal day is spent collaborating with my team and clients to solve problems, develop strategies and sell ideas.

I am constantly amazed at the way in which my fellow Champions engage with the media.

My preference and training was, and still is, to pick up the phone or go for a drink with the media, whereas today’s pitching is a lot more text-based, sometimes over WhatsApp and Twitter, which means stories need to be sharper than ever before. I am particularly excited about the way earned media is integrating with lead generation through search engine marketing as it is giving a range of ways for PR to maximise and prove its value.

Richard cook

Gabrielle Dunbar

Associate Director

I am responsible for driving and helping my team deliver real-world results to support the business objectives of clients and essentially help them grow. Working with my team, I know how to shape and develop a strategy to fulfil a client’s business goals.

I love developing and forming impactful and long-lasting relationships with clients, becoming an extension and fundamental part of their team. The opportunity to bring creativity to client’s strategies and get under the skin of each one to shape the most interesting stories is what we do best at Champion.

My special skill is organisation. It might not be the most interesting part of PR but it’s the backbone that keeps everything running smoothly and I’m a bit of a control freak in this sense! And as the saying goes ‘a good team is like a well-oiled machine’!

Gabrielle Dunbar

Harry Webster

Associate Director

I am responsible for driving direction and strategy on the accounts that I work on and working with the team to ensure we can deliver our client’s desired outcomes. Through working closely with different Champions on each of our accounts, I am also able to ensure that all members of the team have the necessary support in place to develop and thrive.

The best part of my job is developing and pitching campaign ideas. I love the whole process, from analysing the brief and the specific challenges to designing creative campaign narratives that will both fit the editorial agenda and fulfil the client’s business objectives. There is never a better feeling than when the team is pitching a client a campaign idea and the client just gets it.

My special skill is that I am very analytical and strategic. I love analysing complex client briefs in order to design a fitting solution.

Harry Webster

Olivia Parkinson

Senior Account Manager

My role is to build relationships with journalists to drive interesting news stories that are aligned with our clients’ business objectives. I create content for our clients – from thought leadership articles to short comments – to bring the business into the news agenda and help the organisation grow.

I love seeing content ideas come to life and there is nothing more rewarding than seeing a client in the press! I also enjoy the variety of accounts I work on where I work closely with the rest of the Champion team daily.

My special skill is setting up interviews for clients – there is no better relationship-building exercise than getting a client in front of a journalist!

Olivia Parkinson

Tim Brennan

Senior Account Manager

I speak with journalists daily to secure earned media coverage on behalf of our clients, which can be anything from an interview or profile feature to rapid response commentary. I closely monitor the news to make sure our clients are in the best possible position to respond to a breaking story.

It’s always a delight to see an opportunity turn into media coverage and to share the news with our clients and the rest of the Champion team – this is by far the most rewarding aspect of PR.

Being able to craft stories that Champion the innovation of our clients in their respective industries is the skill I am most proud of. By staying up to date with news agenda and communicating regularly with journalists, I have a great understanding of the necessary ingredients that make an engaging and enticing angle.

Tim Brenan

George Nellany

Account Manager

My role varies from creating a variety of engaging content for our clients to liaising with key press contacts. Securing interviews, comments, and thought leadership to connect clients with their target audience. It is also important that I monitor the news and understand the latest tech industry research and ensure that our clients can speak to current affairs and key industry trends in great detail.

The best part of my job is the Champion team. The level of flexibility, collaboration, and creativity within our team is unrivalled. Being able to say I enjoy going to work is a great privilege.

My special skill is building strong relationships with journalists; this goes a long way when securing client coverage. There is no better way to keep your clients happy than being able to arrange an interview with a journalist at the drop of a hat.

Alexandra House

Senior Account Executive

My role sits in the middle of the team, supporting both managers and account executives to get the best results from our PR activity. I am heavily involved with media relations, client relations and social media projects, helping to extend client messaging across owned, earned and shared media.

The best part of my job is seeing the results we can achieve for our clients. Whether it’s a tier-one piece of coverage, increases in social media interactions or an award nomination- it’s rewarding to be a part of it all. I’m also really enjoying guiding new team members and watching the team expand, we empower everyone’s success and it’s great to see the next generation of PR talent succeed within Champion.

My special skill is analysing social media data, what content affects engagement, and the strategies clients can implement to improve this. I also lead Champion’s blog efforts, so it is vital I understand the key themes in PR, the highlights of coverage through the month, and the key points from case studies from clients past and present. This allows me to create and distribute content that is aligned with Champion’s vision.

Ghayda Jameel

Account Executive

My role consists of supporting the team in creating media opportunities for our clients. I help drive press engagements for our clients that specifically helps them to achieve their business objectives.

The best part of my job is that every day is different, with new tasks and new content to work on. I am continuously developing skills that I already have while building new ones as well.

My special skill is working on creating content that engages, attracts and inspires our clients’ target audience.

Ghayda Jameel

Tara Davies

Account Executive

My role is to help the team find media opportunities and create content for clients. I pitch articles and interviews to publications to ensure the relevant industry professionals are aware of our clients and the services they provide, seeing them as leading figures in their respective spaces.

The best part of my job is definitely the variety of different topics and tasks I come across each day. From 5G networks to cloud computing and analysing social media to drafting content for websites, the range ensures I’m getting the most out of the skills I already have all whilst building new ones.

My special skill is writing – having done a degree in journalism, I thoroughly enjoy writing features and blog posts. I also really like editing, a task many see as quite tedious and time-consuming. I can quickly reduce word counts without cutting major amounts of key and interesting content.

Tara Davies

Ross Bowes

Account Executive

My role is to assist the team on a wide range of tasks for our clients that vary from writing content, to conducting media audits, to pitching journalists to secure press coverage.

The best part of my job is the variety of work that I have to keep me interested throughout the day- but it is also very rewarding to see articles that I have written published in major publications.

My special skill is my reading and writing, and I thoroughly enjoy crafting written communications to be as clear and engaging as possible.

Ross Bowes

Muneeb Wasti

Analyst

As Champion’s analyst, I am responsible for a range of different activities all aimed at helping us gain deeper insight into our clients. Whether it be competitive analysis, media monitoring, or analysing trends on LinkedIn, my aim is always to provide intellectual insights that enable us to help our clients sell more.

Ken Deeks

External board adviser, Trainer, Coach, Mentor

I provide strategic advice at a senior level along with development and training to help make Champion’s great people even greater. I also deliver media training and messaging to Champion’s clients. I have over 30 years’ experience in journalism and PR, and 10 years in training and people development.

Ken Deeks

Caron Scott

Finance Administrator

My mission is to find new efficiencies and eliminate unnecessary costs so we can focus our resources on finding and developing the best people – the ones who’ll help our clients deliver great sales results. I’m dedicated to making working with us (and working for us) as hassle-free as possible.

Work with Champion

Looking for your first role in PR? Searching for a new challenge? Based in central London with an international network of partner agencies, Champion’s clients include fast growth innovators and global enterprises. If you have a genuine passion for tech and the desire to succeed, Champion would love to hear from you.

Get in touch