My job is to enable my team and my clients to succeed. Nearly all of our clients come through recommendation and referral, so for us it’s very personal.
The part of the job I enjoy the most is when a member of the team gets great feedback from a client because our work has had a tangible, positive impact on their business. My ideal day is spent collaborating with my team and clients to solve problems, develop strategies and sell ideas.
I am constantly amazed at the way in which my fellow Champions engage with the media.
My preference and training was, and still is, to pick up the phone or go for a drink with the media, whereas today’s pitching is a lot more text-based, sometimes over WhatsApp and Twitter, which means stories need to be sharper than ever before. I am particularly excited about the way earned media is integrating with lead generation through search engine marketing as it is giving a range of ways for PR to maximise and prove its value.
I am responsible for driving and helping my team deliver real-world results to support the business objectives of clients and essentially help them grow. Working with my team, I know how to shape and develop a strategy to fulfil a client's business goals.
I love developing and forming impactful and long-lasting relationships with clients, becoming an extension and fundamental part of their team. The opportunity to bring creativity to client’s strategies and get under the skin of each one to shape the most interesting stories is what we do best at Champion.
My special skill is organisation. It might not be the most interesting part of PR but it’s the backbone that keeps everything running smoothly and I’m a bit of a control freak in this sense! And as the saying goes ‘a good team is like a well-oiled machine’!
I am responsible for driving direction and strategy on the accounts that I work on and working with the team to ensure we can deliver our client’s desired outcomes. Through working closely with different Champions on each of our accounts, I am also able to ensure that all members of the team have the necessary support in place to develop and thrive.
The best part of my job is developing and pitching campaign ideas. I love the whole process, from analysing the brief and the specific challenges to designing creative campaign narratives that will both fit the editorial agenda and fulfil the client’s business objectives. There is never a better feeling than when the team is pitching a client a campaign idea and the client just gets it.
My special skill is that I am very analytical and strategic. I love analysing complex client briefs in order to design a fitting solution.
I am responsible for managing a range of accounts and supporting the wider team to promote our clients’ key messaging to drive growth. I know how to craft a creative story and identify a newsworthy angle to further clients’ profiles in the press and position them as industry experts.
I love developing strong relationships with clients and providing strategic PR counsel. Working as an extension of our clients’ businesses and ensuring our efforts align with their objectives is essential to this. I also get to work with a stellar team at Champion, with each member bringing a unique skill set to the table. Collaborating with a brilliant team to continually produce outstanding results for clients is what the job is all about.
My special skill is communication. Not only am I skilled at writing and proofing content, but I also use my communication skills to form long-lasting relationships with journalists and utilise these to support client objectives. Good communication is a vital tool to maintain productivity and ensure effective relationships across internal and external teams.
Senior Account Manager
My role is to build relationships with journalists to drive interesting news stories that are aligned with our clients’ business objectives. I create content for our clients – from thought leadership articles to short comments – to bring the business into the news agenda and help the organisation grow.
I love seeing content ideas come to life and there is nothing more rewarding than seeing a client in the press! I also enjoy the variety of accounts I work on where I work closely with the rest of the Champion team daily.
My special skill is setting up interviews for clients – there is no better relationship-building exercise than getting a client in front of a journalist!
Senior Account Manager
I speak with journalists daily to secure earned media coverage on behalf of our clients, which can be anything from an interview or profile feature to rapid response commentary. I closely monitor the news to make sure our clients are in the best possible position to respond to a breaking story.
It’s always a delight to see an opportunity turn into media coverage and to share the news with our clients and the rest of the Champion team – this is by far the most rewarding aspect of PR.
Being able to craft stories that Champion the innovation of our clients in their respective industries is the skill I am most proud of. By staying up to date with news agenda and communicating regularly with journalists, I have a great understanding of the necessary ingredients that make an engaging and enticing angle.
Senior Account Executive
My role varies from creating a variety of engaging content for Champion and our clients to liaising with key press contacts. I support campaigns, draft press releases, optimise social media platforms and secure earned media coverage to connect clients with their target audience. I also support the wider Champion team by maintaining high levels of organisation and conducting thorough research.
The best part of my job is working as part of the Champion team. Despite being onboarded during the pandemic, I have felt supported throughout the process and everyone has been extremely helpful and welcoming.
My special skill is building strong relationships with the media and our clients – this goes a long way in inculcating a sense of pride and loyalty. A healthy relationship at work strengthens everyone’s interest in their daily tasks and leads to increased productivity and better output for our clients.
My role is to support the team with their day to day tasks. I conduct market research for prospects and help create social media content to promote our clients’ coverage in target publications.
The best part of my job is team work. Even though I am yet to meet the team in person, we are always working collaboratively and the team is always available to answer any questions I may have!
My special skill is my ability to analyse social media and what kind of content will work best. I like to see which content does well to benefit the business and create content to support Champion’s vision.
As Champion’s analyst, I am responsible for a range of different activities all aimed at helping us gain deeper insight into our clients. Whether it be competitive analysis, media monitoring, or analysing trends on LinkedIn, my aim is always to provide intellectual insights that enable us to help our clients sell more.
External board adviser, Trainer, Coach, Mentor
I provide strategic advice at a senior level along with development and training to help make Champion’s great people even greater. I also deliver media training and messaging to Champion’s clients. I have over 30 years’ experience in journalism and PR, and 10 years in training and people development.
My mission is to find new efficiencies and eliminate unnecessary costs so we can focus our resources on finding and developing the best people – the ones who’ll help our clients deliver great sales results. I’m dedicated to making working with us (and working for us) as hassle-free as possible.
Work with Champion
Looking for your first role in PR? Searching for a new challenge? Based in central London with an international network of partner agencies, Champion’s clients include fast growth innovators and global enterprises. If you have a genuine passion for tech and the desire to succeed, Champion would love to hear from you.
An Award Winning B2B PR Consultancy
B2B Content Campaign of the Year – Champion Communications & MobileIron: Trouble at the Top
Best Use of Data in a Content Campaign – Champion Communications & MobileIron: Trouble at the Top
Shortlisted – B2B Campaign
of the Year (Aptum)
Best B2B Trade Campaign – Aptum
Best B2B Trade Campaign – Ivanti
Best Use of Data – Ivanti
Winner – Best Use of Data (Ivanti)
Winner – Best one-off Content Campaign (Ivanti)
Winner – Best Use of Data (Greenlight Commerce)
Winner – Best Content Campaign to Assist with Corporate Positioning (Greenlight Commerce)
Shortlisted – Best one-off Content Campaign (Aptum)
is a member of the PRCA
Shortlisted – B2B Technology Campaign: It’s not always sunny in the cloud – The Aptum Cloud Impact Study
Shortlisted – B2B Technology Campaign: The Public Sector Problem
Shortlisted – Best limited-budget campaign: Rescuing Retail, Go Instore
Shortlisted – Best use of public relations: Rescuing Retail, Go Instore
Shortlisted – Best corporate decision-maker targeted campaign: Trouble at the Top, MobileIron