My job is to enable my team and my clients to succeed. Nearly all of our clients come through recommendation and referral, so for us it’s very personal.
The part of the job I enjoy the most is when a member of the team gets great feedback from a client because our work has had a tangible, positive impact on their business. My ideal day is spent collaborating with my team and clients to solve problems, develop strategies and sell ideas.
I am constantly amazed at the way in which my fellow Champions engage with the media.
My preference and training was, and still is, to pick up the phone or go for a drink with the media, whereas today’s pitching is a lot more text-based, sometimes over WhatsApp and Twitter, which means stories need to be sharper than ever before. I am particularly excited about the way earned media is integrating with lead generation through search engine marketing as it is giving a range of ways for PR to maximise and prove its value.
I am responsible for driving and helping my team deliver real-world results to support the business objectives of clients and essentially help them grow. Working with my team, I know how to shape and develop a strategy to fulfil a client’s business goals.
I love developing and forming impactful and long-lasting relationships with clients, becoming an extension and fundamental part of their team. The opportunity to bring creativity to client’s strategies and get under the skin of each one to shape the most interesting stories is what we do best at Champion.
My special skill is organisation. It might not be the most interesting part of PR but it’s the backbone that keeps everything running smoothly and I’m a bit of a control freak in this sense! And as the saying goes ‘a good team is like a well-oiled machine’!
I am responsible for driving direction and strategy on the accounts that I work on and working with the team to ensure we can deliver our client’s desired outcomes. Through working closely with different Champions on each of our accounts, I am also able to ensure that all members of the team have the necessary support in place to develop and thrive.
The best part of my job is developing and pitching campaign ideas. I love the whole process, from analysing the brief and the specific challenges to designing creative campaign narratives that will both fit the editorial agenda and fulfil the client’s business objectives. There is never a better feeling than when the team is pitching a client a campaign idea and the client just gets it.
My special skill is that I am very analytical and strategic. I love analysing complex client briefs in order to design a fitting solution.
Senior Account Manager
I speak with journalists daily to secure earned media coverage on behalf of our clients, which can be anything from an interview or profile feature to rapid response commentary. I closely monitor the news to make sure our clients are in the best possible position to respond to a breaking story.
It’s always a delight to see an opportunity turn into media coverage and to share the news with our clients and the rest of the Champion team – this is by far the most rewarding aspect of PR.
Being able to craft stories that Champion the innovation of our clients in their respective industries is the skill I am most proud of. By staying up to date with news agenda and communicating regularly with journalists, I have a great understanding of the necessary ingredients that make an engaging and enticing angle.
My role varies from creating a variety of engaging content for our clients to liaising with key press contacts. Securing interviews, comments, and thought leadership to connect clients with their target audience. It is also important that I monitor the news and understand the latest tech industry research and ensure that our clients can speak to current affairs and key industry trends in great detail.
The best part of my job is the Champion team. The level of flexibility, collaboration, and creativity within our team is unrivalled. Being able to say I enjoy going to work is a great privilege.
My special skill is building strong relationships with journalists; this goes a long way when securing client coverage. There is no better way to keep your clients happy than being able to arrange an interview with a journalist at the drop of a hat.
Senior Account Executive
My role consists of supporting the team in creating media opportunities for our clients. I help drive press engagements for our clients that specifically helps them to achieve their business objectives.
The best part of my job is that every day is different, with new tasks and new content to work on. I am continuously developing skills that I already have while building new ones as well.
My special skill is working on creating content that engages, attracts and inspires our clients’ target audience.
My role is to help the team find media opportunities and create content for clients. I pitch articles and interviews to publications to ensure the relevant industry professionals are aware of our clients and the services they provide, seeing them as leading figures in their respective spaces.
The best part of my job is definitely the variety of different topics and tasks I come across each day. From 5G networks to cloud computing and analysing social media to drafting content for websites, the range ensures I’m getting the most out of the skills I already have all whilst building new ones.
My special skill is writing – having done a degree in journalism, I thoroughly enjoy writing features and blog posts. I also really like editing, a task many see as quite tedious and time-consuming. I can quickly reduce word counts without cutting major amounts of key and interesting content.
My role is to provide specialist media relations support across a range of clients. When a story breaks, my job is to quickly communicate with journalists and earn compelling media coverage that aligns with each client’s business objectives.
The best parts of my job are the wide range of clients that I work with, and the pace at which I have to work to keep up with stories in the technology sector. I have the opportunity to learn constantly about fascinating tech, and there is never a boring day.
My special skill is being able to quickly judge whether my clients have the ability to offer a newsworthy angle on a breaking story and working quickly to capitalise on that opportunity.
My role is supporting the team through assisting in day-to-day management, creating content and pitching. I help clients drive engagement through assisting in the running of their social media platforms as well as helping run our Champion Communications LinkedIn, Instagram, and Twitter.
The best part of my job is the variety of tasks and topics I encounter every day. I’m learning something new about the industry all the time and I’m always excited to see how we can gain the most coverage for the innovative services our clients offer.
My special skill and what I’m most passionate about is writing. After my degree in English, I was keen to continue developing my writing skills. Working at Champion has allowed me to take on a variety of writing tasks from blog posts to long form pieces as well as building upon my creative, analytical and client-facing skills.
My role is to assist the team with a wide range of tasks for our clients. This may vary from writing content, conducting media audits, and pitching to journalists to secure press coverage. Alongside this, I also help run some of our client’s LinkedIn pages and Champion Communications LinkedIn, Instagram, and Twitter pages.
The best part of my job is the fact that it is hybrid. It allows me to be able to think creatively when it comes to the social media aspect whilst at the same time, garnering knowledge about the PR and technology industry. I’m continuously developing new skills, whilst developing the ones I came into the position with.
My special skill is innovative and intuitive thinking. I very much enjoy bringing my ideas to life. Whether that be visual media or copy. For Champion or for our clients.
External board adviser, Trainer, Coach, Mentor
I provide strategic advice at a senior level along with development and training to help make Champion’s great people even greater. I also deliver media training and messaging to Champion’s clients. I have over 30 years’ experience in journalism and PR, and 10 years in training and people development.
My mission is to find new efficiencies and eliminate unnecessary costs so we can focus our resources on finding and developing the best people – the ones who’ll help our clients deliver great sales results. I’m dedicated to making working with us (and working for us) as hassle-free as possible.
Work with Champion
Looking for your first role in PR? Searching for a new challenge? Based in central London with an international network of partner agencies, Champion’s clients include fast growth innovators and global enterprises. If you have a genuine passion for tech and the desire to succeed, Champion would love to hear from you.