The hardest thing about B2B Selling is B2B buying. Decision makers are typically time poor and often asked to solve business critical problems unexpectedly. Champion’s PR programmes make it easier for business development teams to start, nurture and strengthen business relationships.
Sales Centric Approach
Champion never takes a brief without speaking to a member of a client’s sales team. Results are constantly measured in terms of contribution and impact to sales through Champions’ proprietary tool, the Coverage Impact Monitor.
Introducing PR as a B2B Sales Tool e-book
Champion makes it easier for B2B companies to increase sales through PR by helping brands connect with prospects and maintain demand generation. To read more, download the e-book here:
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LinkedIn Lead Attractor
Most businesses are getting LinkedIn wrong, and it is costing them in terms of lost opportunities and redundant content creation. There are too many profiles that look like CV’s, and too much content being pumped out that doesn’t generate a commercial opportunity. LinkedIn is about listening. Champion’s LinkedIn Lead Attractor starts by optimising a profile, and then identifies the priority influencers and decision makers that are of most value to your business. Champion then monitors and interacts with their content to the point that they come to clients requesting connections. Consistently listening rather than haphazardly shouting.
Organic Demand Generation
Champion loves media coverage, especially if it includes back links, has all the right keywords and is optimised to drive prospects to a client’s site. Champion’s Organic Demand Generation service identifies the right keywords and topics that prospects are searching for, monitors backlinks of clients and competitors and boosts the organic traffic volumes and domain authority in the process.
If you want a free of sample Organic Demand Generation report, please fill in the form below and your free, bespoke report with recommendations will be sent in 48 hours.
From the blog
State sponsored cyberattacks, back to the office and retail evolution – The September roundup
September saw the news agenda move faster than we have seen in a while – in the current climate, that’s really saying something......Read now