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Champion’s sale-centric approach to PR has not only resulted in exquisite coverage, but has also led to a marked increase in share of voice in the UK and has given our sales team valuable collateral that they can share with prospects to progress conversations.
Building Relationships
The hardest thing about B2B Selling is B2B buying. Decision makers are typically time poor and often asked to solve business critical problems unexpectedly. Champion’s PR programmes make it easier for business development teams to start, nurture and strengthen business relationships.
Sales Centric Approach
Champion never takes a brief without speaking to a member of a client’s sales team. Results are constantly measured in terms of contribution and impact to sales through Champions’ proprietary tool, the Coverage Impact Monitor.
Our latest case study
MobileIron
Trouble at the top
MobileIron (acquired by Ivanti), is a global enterprise security and mobility company based in the US. In February 2020, MobileIron came to Champion with a problem. It was struggling to stand out amongst its desired target audience of Enterprise C-Suite decision makers.
LinkedIn Lead Attractor
Most businesses are getting LinkedIn wrong, and it is costing them in terms of lost opportunities and redundant content creation. There are too many profiles that look like CV’s, and too much content being pumped out that doesn’t generate a commercial opportunity. LinkedIn is about listening. Champion’s LinkedIn Lead Attractor starts by optimising a profile, and then identifies the priority influencers and decision makers that are of most value to your business. Champion then monitors and interacts with their content to the point that they come to clients requesting connections. Consistently listening rather than haphazardly shouting.
Organic Demand Generation
Champion loves media coverage, especially if it includes back links, has all the right keywords and is optimised to drive prospects to a client’s site. Champion’s Organic Demand Generation service identifies the right keywords and topics that prospects are searching for, monitors backlinks of clients and competitors and boosts the organic traffic volumes and domain authority in the process.
If you want a free of sample Organic Demand Generation report, please fill in the form below and your free, bespoke report with recommendations will be sent in 48 hours.
From the blog
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