PR to make selling easier

If you are a B2B technology company that wants to generate new sales leads, move prospects along the sales funnel or reaffirm business relationships, Champion delivers third party endorsement, validation and credibility.

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Cutting Through the AI Noise: The ...

Champion’s sale-centric approach to PR has not only resulted in exquisite coverage, but has also led to a marked increase in share of voice in the UK and has given our sales team valuable collateral that they can share with prospects to progress conversations.

Becca Chambers - Ivanti
Becca Chambers
Vice President, Global Corporate Communications Ivanti

Building Relationships

The hardest thing about B2B Selling is B2B buying. Decision makers are typically time poor and often asked to solve business critical problems unexpectedly. Champion’s PR programmes make it easier for business development teams to start, nurture and strengthen business relationships.

Sales Centric Approach

Champion never takes a brief without speaking to a member of a client’s sales team. Results are constantly measured in terms of contribution and impact to sales through Champions’ proprietary tool, the Coverage Impact Monitor.

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LinkedIn Lead Attractor

Most businesses are getting LinkedIn wrong, and it is costing them in terms of lost opportunities and redundant content creation. There are too many profiles that look like CV’s, and too much content being pumped out that doesn’t generate a commercial opportunity. LinkedIn is about listening. Champion’s LinkedIn Lead Attractor starts by optimising a profile, and then identifies the priority influencers and decision makers that are of most value to your business. Champion then monitors and interacts with their content to the point that they come to clients requesting connections. Consistently listening rather than haphazardly shouting.

Organic Demand Generation

Champion loves media coverage, especially if it includes back links, has all the right keywords and is optimised to drive prospects to a client’s site. Champion’s Organic Demand Generation service identifies the right keywords and topics that prospects are searching for, monitors backlinks of clients and competitors and boosts the organic traffic volumes and domain authority in the process.

If you want a free of sample Organic Demand Generation report, please fill in the form below and your free, bespoke report with recommendations will be sent in 48 hours.

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From the blog

Cutting Through the AI Noise: The Power of Earned Media for B2B Tech Companies

In this crowded landscape, earned media emerges as a powerful tool for companies to rise above the noise and build trust with their target audience. ...

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An Award Winning B2B PR Consultancy

B2B Content Campaign of the Year – Champion Communications & MobileIron: Trouble at the Top

Best Use of Data in a Content Campaign – Champion Communications & MobileIron: Trouble at the Top

Shortlisted – B2B Campaign
of the Year (Aptum)

Best B2B Trade Campaign – Aptum

Best B2B Trade Campaign – Ivanti

Best Use of Data – Ivanti

Winner – Best Use of Data (Ivanti)

Winner – Best one-off Content Campaign (Ivanti)

Winner – Best Use of Data (Greenlight Commerce)

Winner – Best Content Campaign to Assist with Corporate Positioning (Greenlight Commerce)

Shortlisted – Best one-off Content Campaign (Aptum)

Champion Communications
is a member of the PRCA

Shortlisted – B2B Technology Campaign: It’s not always sunny in the cloud – The Aptum Cloud Impact Study

Shortlisted – B2B Technology Campaign: The Public Sector Problem

Shortlisted – Best corporate decision-maker targeted campaign: Trouble at the Top, MobileIron

Winner: gold – best pr campaign, go instore

Winner: bronze – best corporate decision maker targeted campaign, Ivanti