The B2B technology sales cycle seems to get more complicated by the day. Financial uncertainty, data security concerns, and the complexity of solutions on the market mean that B2B brands are diversifying their buying groups by adding more and more stakeholders. Ultimately this means that the days of only having to win over one senior … Read more
We work in a global economy, but local insight is vital and can make a real difference in the sales process. We partner with Spanish agency, Evercom, and have invited Ander Serrano to guest blog on working in B2B PR in Spain. Nowadays, the major communicative challenge for B2B companies in Spain is to adapt … Read more
This article originally appeared on the PRCA’s blog at: https://www.prca.org.uk/B2B-PR-as-a-Sales-Tool There’s an old saying in PR circles: ‘Advertising is what you pay for; publicity is what you pray for.” Why? Because earned media isn’t something that can be easily influenced, which means it generates credibility, reach, endorsement, animation and trust- all powerful tools for B2B … Read more
