As a B2B Tech PR agency, we have seen our clients undergo exponential change and growth over the last 4 years – consequently, we have also adapted. In PR staying ahead of the curve is crucial for effective campaigns. As we approach 2024, anticipating the trends that will shape our industry is key. In this … Read more
Did you know that PR contributes to, or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our B2B PR for Growth research. And yet, somewhat surprisingly, the same piece of research found that 43% of business development teams do not see or use editorial content for … Read more
Did you know PR contributes to or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our B2B PR for Growth research. And yet, the same research found that 43% of business development teams do not see or use editorial content for sales enablement. There’s … Read more
Recent headlines surrounding Nigel Farage and Coutts bank serve as a stark reminder of the importance of having a robust issues management plan in place. We have received a number of calls from concerned B2B Marketers concerned with their own issues and crisis communications protocol and so in this blog post we will explore the … Read more
B2B buying is hard. Gartner’s recent research on B2B buying groups found that the typical buying group for a complex B2B solution contains “six to ten decision-makers, each armed with four or five pieces of information they have gathered independently and must de-conflict with the group.” For B2B sellers, this is a nightmare as … Read more
In a world where brands rise and fall, Barbie’s dramatic rebranding journey has become a legend in the making. Gone are the days when Barbie was merely an emblem of unattainable beauty standards and limited aspirations. Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the … Read more
Public relations has long been an intriguing field that has captivated the masses – and now, with the advent of digital media, the industry has undergone a significant transformation, becoming an essential aspect of business operations. But did you know that PR has inspired some of the most popular TV shows over the last decade? … Read more
When trying to educate your buyers on how your solution can help them overcome their challenges, what is the best way to broadcast your brand’s messaging to millions of decision-makers? Pump a lot of money into advertising? Host lavish events and hope the right people show up? Newsjacking is the art of injecting your … Read more
As we step into what is set to be another dynamic summer we are taking a moment to look back on what June has held for our clients. From career advice to cloud, our clients take a deep dive into all the latest trends facing the technology industry this month. And with AI not looking … Read more
