In the world of social media, B2B marketers are constantly seeking innovative ways to engage their audience and drive meaningful conversations. Enter Threads, a platform that promises to offer a refreshing alternative to Twitter, allowing marketers to take their messaging to the next level. In this blog post, we’ll explore the merits of using Threads … Read more
Thousands of emails, crafting pitches, and an ever-changing media landscape – if we are being honest, effective communication with journalists is the key to success for any PR professional. As PR professionals, our role is to bridge the gap between the complex technical language used by business spokespeople and the need for captivating, reader-friendly stories. … Read more
“Sales just will not give marketing the time of day. It is a nightmare,” cried a distressed Champion client on a call last week. Unfortunately, they are not alone. This is something we hear all too often from our clients and is a running theme in the world of B2B. But why is this … Read more
If you would have said to everyone in 2020 that the new few years would bring about a global pandemic, social unrest and seismic shifts in the way the majority of people communicate and live, they would have thought that you were going bonkers. But that’s exactly what has happened. This in turn has … Read more
In today’s competitive business landscape, B2B PR has become an increasingly important tool for companies looking to build their brand, establish credibility, generate leads, and improve their search engine optimization (SEO). Ironically for a sector relying on the art of persuasion, PR has not always been able to convince clients and executive teams of … Read more
Journalism and PR come hand-in-hand, with professionals in both industries leaning on each other to build credibility and trust with their audiences. Each year Muck Rack puts together their State of Journalism and State of PR Reports to uncover any changes in the industries. In this year’s State of Journalism Report, Muck Rack partnered … Read more
“It’s important to measure PR for several reasons. You need to justify the budget and you need to demonstrate the impact these have on real business goals. By this, I mean brand awareness and reputation but most importantly, and not always linked to PR, is revenue growth. It is a solid business objective that PR … Read more
“ROI isn’t always about revenue. For comms and PR, ROI can be measured by things like brand awareness and brand sentiment, but also employee retention, employee engagement, ability to hire talent, and relationships with partners. Those things are very important but less tangible as far as measurement.” – Becca Chambers Having a world-class PR … Read more
“B2B brands need to view investing in PR as investing in future pipeline. They need to think of PR as making it easier to hit next year’s growth number.” – Matt McGillicuddy, Head of Brand, Infinity. The misconceptions around PR are plenty; fancy schmancy events, generic news stories dumped into (and quickly deleted from) thousands … Read more
84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Often, the CEO is not only the primary spokesperson but also the final decision-maker when it comes to signing off on PR budgets. It is a somewhat depressing fact, … Read more
