Hannah Swinson

“ROI isn’t always about revenue. For comms and PR, ROI can be measured by things like brand awareness and brand sentiment, but also employee retention, employee engagement, ability to hire talent, and relationships with partners. Those things are very important but less tangible as far as measurement.” - Becca Chambers


Having a world-class PR programme is only one part of the story. If you really want to succeed, you need to know how to measure it. And that’s precisely what Becca Chamber, SVP of Global Brand and Communications at Alludo and our Associate Director, Harry Webster unveil in this week’s episode with B2B Marketing.


They are joined by Lucy Gillman, deputy editor at B2B Marketing, to take a deep dive into the trials and tribulations of measuring PR, from aligning your strategy to your business goals and wider marketing plan, to why it’s not always a numbers game and what metrics you should be looking at.


You can read more from our B2B PR for Growth report here.


Check out the full epsiode below.