ChatGPT, OpenAI’s advanced natural language chatbot, has not been lacking attention and speculation since its launch. Aaron Levie, CEO of Box, described it as “one of those rare moments in technology where you see a glimmer of how everything is going to be different going forward.” But is it worth the hype, and could it … Read more
74% of MQLs come through PR, so why aren’t business development teams using editorial coverage? When Champion recently asked senior B2B marketing professionals in the UK to tell us what objectives were behind their decision to invest in public relations (PR), lead generation came in fourth, with exactly half (50%) of the respondents citing … Read more
Back in 2020, Champion Alexandra House embarked on the next stage of her journey in PR, starting a career with Champion whilst also completing her Level 4 Diploma in Public Relations with the PRCA. Two years later, through hard work and determination, Alex has completed her diploma, receiving the highest level of achievement with a … Read more
Recently our Managing Director Richard Cook joined a panel of PR industry leaders to share their tips and tricks for those looking to kickstart their career in PR. Panellists shared career experience on various topics: what to talk about in your interview, what to look for in a potential PR job, and the beginnings of … Read more
What a year it has been! I have less than two months until my PR apprenticeship journey is over, and I am a fully qualified PR professional. Looking back on the last 16 months, I have learnt so much. My abilities and confidence have exceeded my expectations, and I have found a role I’m not … Read more
During the last year, it has been well documented that businesses will turn to technology to fast-track their post-COVID recovery. No matter who your analyst of choice is, they are all banging the same drum: ‘the next normal will be digital.’ And yet, despite technology being the much-heralded saviour for B2B businesses, it appears technology vendors are underdelivering when it comes to meeting … Read more
There has been an explosion in B2B industry awards as publishers look for additional ways to generate revenue and brands seek opportunities to generate trust, validation, and credibility. This year at Champion we have supported clients with well over 50 different award entries, many of which have been successful. We’ve also seen success ourselves as we’ve recently been named finalists in the UK … Read more
As you may be aware, PR Measurement is a big problem that has given rise to a big industry. Conferences, webinars, consultants, software platforms and industry experts are all available, at a price, to anyone who wants a dashboard to show how well they are doing. Don’t get me wrong, measurement is important, but there … Read more
2020 was a culturally and politically turbulent year even without considering the global pandemic. Industries around the globe, including PR and communications were forced to rapidly adapt to a ‘new normal.’ Although 2020 brought disruption, it also brought opportunity for change. And while the disruptions are likely to continue in 2021, there is still the chance to continue to transform and revitalise PR and communications strategies. As we start a new year, we are reflecting on the changes we have witnessed in the industry, … Read more
Over the course of nearly 30 years working in B2B Tech PR I have had the privilege of being hired, fired, sometimes re-hired and in one case re-fired, by some of the biggest multi-national B2B technology brands. I was part of the team in 2001 that launched Damovo, have since worked with giants including Equinix, … Read more
