Alexandra House

B2B decision-makers are increasingly seeking credible third-party knowledge and solutions to solve their business challenges. Over 70% of B2B buyers cite reputation as the most influential factor when choosing which company to do business with. As a result, PR, strategic communications, and integrated marketing campaigns are in high demand to build brand awareness, enhance reputation, and generate leads to drive sales.  

The shift in the B2B market and changes in buyer behaviour contributed to a surge in demand across our suite of digital services, including LinkedIn Lead generation, SEO optimisation, and our Coverage Impact Monitor, which connects editorial to business development. 

The ever-growing need for strategic communications resulted in Team Champion doubling in size over the past year with Tom Costerton, George Nellany and Margarita Zvereva as the most recent additions. 

Our latest recruits will support the new clients we have partnered with this year which include: HeleCloudVersarienClear JunctionGreyOrangeIvanti WavelinkLogicalis UK, SmartRecruiters, and TM Forum. 

Tom joins us from media analytics expert Commetric, where he was the in-house PR lead. Tom’s in-house expertise offers a unique insight into our clients’ perspectives. He played a key role in developing Commetric’s PR strategy from the ground up and brings media contacts from several industries with him.  

“I'm thrilled to be joining the Champion team, especially with the considerable growth that the agency is seeing. You always want to be where the action is, and Champion is that place,” says Tom.  

George joins us from Financial Services tycoon, Third Bridge, where he was a Private Equity Associate. Having worked with some of the biggest International Private Equity and Investment firms, George brings a wealth of knowledge of the finance industry. He has experience evaluating the outlook, landscape, and value of supply chains and the cloud computing market.  

"I'm excited to be joining Champion! Our close-knit team comprises friendly and talented people and every day presents new opportunities. I can’t think of a better place to advance my PR career,” states George.  

Margarita is a graduate student at LSE, where she’s studying for an MSc in Media and Communications. Margarita brings extensive media experience, both professionally and academically, after interning with CBS and French e-commerce firm, Criteo. She is also an expert in the digital sphere, particularly on increasing digital presence to keep audiences engaged. 

“I’m looking forward to learning as much as I can, from a brilliant team, about PR and strategic communications from a leading London B2B tech PR consultancy,” says Margarita. 

Gabrielle Dunbar, Associate Director at Champion Communications, adds, "It's been an inspiring time at Champion, and we're delighted to see both the growth of our business and the team. We're a very driven team of PR consultants, and we're happy to welcome Tom, George and Margarita to the Champion family." 

“We expect to see further success and opportunity at Champion, over the next year, to continue to help technology businesses grow using our suite of services, and our ever-expanding team of expert consultants,” Gabrielle concludes.  

But don’t just take our word for it, our client’s champion our expertise too: “I’ve worked with Champion at two companies now where I ran PR, and always recommend them to folks looking to improve their brand reputation and increase sales in the UK and Europe,” remarks Becca Chambers VP of Corporate Communications at Ivanti. 

To get to know the Champion family further, visit our Meet The Team page.  

If you know anyone who is looking to join a dynamic B2B PR agency in London, or you are interested in working with our talented team of consultants, get in touch at: