We need to stop chasing shiny new things
Gartner’s recent ‘Brand Strategy and Innovation Survey 2019’ found that 46% of respondents cite their risk-averse corporate culture as being their...
September Coverage Highlights
Even though nights are getting longer, meaning more rest, here at Champion we have been working harder than ever...
We need to talk about B2B Tech Sales
The role of B2B Tech business development seems to be getting more complicated by the day. Previously, the buyer journey was linear and straightforward...
PR is not just top of the funnel
We often hear that PR’s primary output, earned media, is being used as an awareness tool that provides top of the funnel air cover to brands that want...
August: Coverage Highlights
As we leave behind the warmer weather and start to see the leaves to fall as we enter the new season, let’s take a moment...
July Coverage Highlights
Another month has flown by and what a fantastic one it has been! Thanks to the hard work of our clients and the Champion team, we’ve secured some great...
June’s Coverage Highlights
Summer is finally here! As Team Champion welcomes in the warmer weather we’d like to take a look back at our team’s and clients’ hard work...
The Power of Earned Media on the B2B Sales Cycle Part 2: Conversion Rates and Sales Velocity
In the second part of our series looking at the impact of earned media on the B2B sales cycle, we look at how earned media can help...
The buyer’s journey: the impact of earned media
Earned media can be an overlooked part of the buyer’s journey, with it often considered merely a ‘top of the sales funnel’ tool....
The Power of Earned Media on the B2B Sales Cycle Part 1: Increasing Leads
The B2B technology sales cycle seems to get more complicated by the day. Financial uncertainty, data security concerns, and the complexity of solutions...