Introducing PR as a B2B Sales Tool
Champion makes it easier for B2B companies to increase sales through PR by helping brands connect with prospects and maintain demand generation. To read more, download the e-book here:
Industry: General
How the disconnect Between Sales and Marketing Efforts Impact UK Technology Firms’ Bottom Line
Champion has partnered with TechUK to conduct a study which asks Sales people and Business Development executives what would help them sell more. Download the report here:
Introducing Today’s B2B Technology Buyer
For B2B tech brands, generating leads and making sales means getting to know IT decision-makers inside and out. Take a look at how earned media plays a crucial role in the process in the latest e-book Today’s B2B Technology Buyer.
Thriving on data in times of uncertainty
The Champion team recently attended a webinar hosted by Capgemini and speakers Ron Tolido, Chief Innovation Officer at Capgemini Insights and Data and Oleg Rogynskyy, Founder and CEO at People.ai to understand how businesses can rise to the challenge of today’s working environment and benefit from data. There has never been a more important time … Read more
A friend in need is a friend indeed
A lot of businesses are going to go bust as a result of this hellish Black Mirror episode we find ourselves living in. For those in B2B Technology, this is a particularly treacherous time full of dilemmas. Many brands seem to be paralysed and not sure whether they should be carrying on as if nothing … Read more
We need to stop chasing shiny new things
Gartner’s recent ‘Brand Strategy and Innovation Survey 2019’ found that 46% of respondents cite their risk-averse corporate culture as being their greatest obstruction to innovation. Well, thank goodness for cynical corporate culture. There should be more of it. Business leaders should feel anxious about allowing marketing to spend vast sums of money on innovation. The … Read more
We need to talk about B2B Tech Sales
The role of B2B Tech business development seems to be getting more complicated by the day. Previously, the buyer journey was linear and straightforward, making the roles of marketing and sales simple to define. Marketing would be responsible for getting decision-makers to the top of the funnel, handing over to sales once a prospect had … Read more
The Power of Purpose, Profit & Permission. Is this the best a brand can get?
This article was originally posted on Influene Online here: https://influenceonline.co.uk/2019/01/16/the-power-of-purpose-profit-and-permission-is-this-the-best-a-brand-can-get/ In the first week of the year, Andrew Edgecliffe Johnson in the FT, asked: Should Business Put Purpose before Profit? (Jan 3 ,2019). He states that there is “a new model for capitalism based on the watchwords of purpose, inclusion and sustainability”. So, should the … Read more
We declare war!
Champion declares war on fluffy PR If PR cannot be measured in terms of its ability to support a client’s business objectives, its fluff. We will only take briefs from clients where there is tangible commercial impact to the work we do. We want to be able to see how and where we impact sales, … Read more
Adjacking: The companies piggy-backing the John Lewis’ Christmas ad success
I think it’s fair to say that in recent years, one brand’s Christmas adverts have held a monopoly on the minds’ of the UK public. The brand? John Lewis. This year, the department store’s Christmas advert stars Elton John, and tells the story of ‘The Boy and His Piano’, which traces back through the star’s … Read more
