One of the biggest challenges facing our B2B tech clients at the moment is slow conversion rates. They are having a lot of good conversations, sending a lot of proposals and then nothing. The proposal disappears into the abyss never to be spoken about again. The trouble with this scenario is not only that … Read more
It’s International Women’s Day, a day for acknowledging and bringing attention to gender equality. March 8th represents a day when everyone should take the time to look at the women around us who inspire us every day; whether that’s colleagues, family, friends or those in the public eye. At Champion, we wanted to take a … Read more
In a rapidly changing media environment, PR remains more relevant than ever for new and growing enterprises. Yet, PR has not always been able to convince clients and executive teams of its worth. The Champion Communications “B2B PR for Growth” study looks to bridge that divide. Based on surveys conducted independently by market research firm Vanson Bourne … Read more
What kind of relationships do B2B buyers want with vendors? What role does Editorial play in the B2B buying process? Do B2B buyers want to go to your event? Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions. The webinar was presided over … Read more
Despite the superiority of your products and solutions, they can often be overshadowed by widely recognised competitors. So, how can you stand out amongst your more celebrated rivals? What sort of strategy can help draw your desired audience and increase the demand for your solutions? MobileIron, turned to Champion Communications with these questions as it was struggling to close deals while competing against market giants. MobileIron, now a … Read more
According to the 2021 LinkedIn State of Sales Report, 45% of UK buyers want to make purchase decisions remotely. As a result, businesses are having to reconsider how they engage with their customers and prospects. Many are finding success in using LinkedIn, which has become a key sales platform for those in the B2B space. In fact, the report reveals buyers and sellers are … Read more
Your target customers believe they can solve their business challenges without you. How do you reach those prospects and highlight how you can help? What are the best tactics to raise awareness of your brand but also educate your prospects on the importance, and often urgent nature to ask for advice to get things right the … Read more
When I see that a business supports Pride, I get a mixture of thoughts. Curiosity, relief, pride and perhaps also a feeling of security, that I am about to step into a culture where, at least in part, the employees are likely to respect each other and appreciate diversity. It’s also my experience that companies … Read more
Jeff Koons needs no introduction. His larger than life, hyper realistic, pornographic porcelains of him penetrating his lover, giant balloon dogs and gold plaited sculptures of Michael Jackson stroking his monkey have generated headlines around the world. Koons is a household name who has amassed a fortune said to be more than $200m USD. I was more than excited … Read more
