The B2B sales landscape in 2024 presents a unique paradox. While prospect budgets are expanding, closing deals has become increasingly challenging. If this scenario sounds familiar, you’re not alone in facing this complex environment. G2’s recent report, “Proving Value in the Age of AI,” surveyed over 2,000 B2B buyers and revealed a striking insight: 52% … Read more
The world of artificial intelligence (AI) is buzzing with excitement and hype like never before. From ChatGPT’s meteoric rise to Google’s AI offensive and now Apple’s much-anticipated entry into the AI race with the release of their own AI product. The tech giants are doubling down on AI, and the competition is fierce. For AI-focused … Read more
For North American B2B technology companies with their sights set on expanding into European markets, a major new regulation has emerged that cannot be ignored – the European Union’s new AI Act. This landmark legislation, once implemented, will govern the development and use of artificial intelligence systems across the 27-nation EU bloc. At the core … Read more
My parents ran a business importing oriental arts and crafts when I was a kid. They would often take my sister, our three dogs, and me to art fairs to sell wares to collectors and dealers across the country. On one occasion a woman bought a lacquer stone paperweight inlaid with mother of pearl. She … Read more
In today’s interconnected business landscape, technology companies are eager to expand into new markets, and the UK stands out as a promising destination for growth. At Champion, we’ve had the privilege of assisting numerous tech firms that have made the leap into the UK market from various parts of the world. Their motivation? To tap … Read more
Businesses often come to us looking for guidance as they scale into new markets. Many are driven by the desire to leverage global reach, respond to customer demands, and stay ahead of the competition. However, this strategy is often met with concerns such as “Nobody knows who we are in this market” and “How do … Read more
Summer has well and truly bid us farewell and Q4 is now upon us. As the leaves start falling and the temperature drops, our clients remain focused on the hottest trends and topics in the tech sector. From AI aiding recruitment to anniversaries, September taught us a lot. Check out our top coverage highlights … Read more
Step into the ever-evolving world of corporate affairs, where every move is scrutinised under the unforgiving gaze of the media – particularly the British media. In an era of interconnectedness and media domination, the power of effective public relations and the art of media training cannot be underestimated by any organisation. Within this intricate web … Read more
In a world where the rapid ascent of Artificial Intelligence casts a cold cloud over job security, career savvy individuals are beginning to shiver – and that too can be said about PR professionals. Will AI replace the skilled practitioners who have long been the lifeblood of this industry? The fear is palpable, but history … Read more
More than two-in-five B2B business development teams don’t see or use editorial coverage as a sales enablement tool. As a P.R. consultancy, that stat sets alarm bells ringing, so we decided to investigate. There is a perception amongst sales teams that P.R. collateral, particularly thought leadership, is just noise, air cover and vain shouting. … Read more
