Client Challenge
Versarien faced significant barriers to growth with low levels of awareness and urgency among prospects. As an advanced engineering materials group, the company’s innovative graphene solutions weren’t being fully understood or valued by potential customers.
The Champion Approach
We developed a strategic PR campaign focused on educating prospects and creating urgency around Versarien’s solutions through:
- Benefit-led messaging that emphasised the cost implications of delayed adoption of graphene technology
- Building a prospect-centric media relations program designed to ensure coverage reached key decision makers
- Strategic newsjacking to position Versarien’s expertise within trending industry conversations
- Personality-based profile pieces to humanise the company and build trust
Impact
The campaign delivered significant commercial results:
- Business Growth: 65% increase in qualified business leads
- New Clients: 4 major brand partnerships secured
- Market Performance: Measurable positive impact on share price
- Brand Authority: Established as a leading voice in advanced materials
- Market Education: Increased understanding of graphene applications and benefits
What Our Client Says
As an AIM listed company it is important that we attain a consistently strong share price. Analysis has shown that there has been a direct correlation of our share price in relation to google searches of Versarien PLC over time. We superimposed Champion’s PR editorial releases and there was a clear and positive pattern that resulted from each release, proving why a robust PR programme such as what Champion provides is essential.
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