Case Study

Agilysys:
Increasing Sales Pipeline by 20% for Hospitality SaaS Vendor in APAC

What Our Client Says

This campaign not only elevated our brand presence across APAC but delivered tangible business results. By identifying and addressing the rebooking paradox, we’ve opened meaningful conversations with hoteliers about the role of technology in driving guest loyalty and revenue. The 20% uptick in our pipeline demonstrates the campaign’s real commercial impact

Alan Edwards
Senior Director of Marketing, EMEA & APAC Agilysys

Client Challenge

Agilysys, a NASDAQ-listed hospitality software provider and market leader in North America, needed to establish its presence in the Asia-Pacific market. While the company had a strong track record of optimising guest experiences and boosting hotel revenue, it faced the challenge of building brand awareness and generating qualified leads in the APAC region.

The Champion Approach

We developed an integrated campaign centred around original research that identified “The Rebooking Paradox” – a phenomenon where high guest satisfaction doesn’t necessarily translate into repeat bookings. The campaign:

  • Conducted comprehensive research across APAC markets tapping into the challenges and pain points faced by APAC travellers
  • Generated headlines that stood out in a crowded editorial ecosystem, that captured the attention, and the mind share of our target audience
  • Created compelling thought leadership content that supported Agilysys’ positioning as a trusted advisor
  • Executed a strategic media relations programme

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An Award Winning B2B PR Consultancy

B2B Content Campaign of the Year – Champion Communications & MobileIron: Trouble at the Top

Best Use of Data in a Content Campaign – Champion Communications & MobileIron: Trouble at the Top

Shortlisted – B2B Campaign
of the Year (Aptum)

Best B2B Trade Campaign – Aptum

Best B2B Trade Campaign – Ivanti

Best Use of Data – Ivanti

Winner – Best Use of Data (Ivanti)

Winner – Best one-off Content Campaign (Ivanti)

Winner – Best Use of Data (Greenlight Commerce)

Winner – Best Content Campaign to Assist with Corporate Positioning (Greenlight Commerce)

Shortlisted – Best one-off Content Campaign (Aptum)

Champion Communications
is a member of the PRCA

Shortlisted – B2B Technology Campaign: It’s not always sunny in the cloud – The Aptum Cloud Impact Study

Shortlisted – B2B Technology Campaign: The Public Sector Problem

Shortlisted – Best corporate decision-maker targeted campaign: Trouble at the Top, MobileIron

Winner: gold – best pr campaign, go instore

Winner: bronze – best corporate decision maker targeted campaign, Ivanti