What Our Client Says
This campaign not only elevated our brand presence across APAC but delivered tangible business results. By identifying and addressing the rebooking paradox, we’ve opened meaningful conversations with hoteliers about the role of technology in driving guest loyalty and revenue. The 20% uptick in our pipeline demonstrates the campaign’s real commercial impact
Client Challenge
Agilysys, a NASDAQ-listed hospitality software provider and market leader in North America, needed to establish its presence in the Asia-Pacific market. While the company had a strong track record of optimising guest experiences and boosting hotel revenue, it faced the challenge of building brand awareness and generating qualified leads in the APAC region.
The Champion Approach
We developed an integrated campaign centred around original research that identified “The Rebooking Paradox” – a phenomenon where high guest satisfaction doesn’t necessarily translate into repeat bookings. The campaign:
- Conducted comprehensive research across APAC markets tapping into the challenges and pain points faced by APAC travellers
- Generated headlines that stood out in a crowded editorial ecosystem, that captured the attention, and the mind share of our target audience
- Created compelling thought leadership content that supported Agilysys’ positioning as a trusted advisor
- Executed a strategic media relations programme
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Aptum
It’s not always sunny in the cloud – The Aptum Cloud Impact Study
The Aptum Technologies brand was created in 2019 after its acquisition by investment firm Digital Colony. Whilst the company had a strong 20-year heritage managing data centre and hosting solutions, there was a pressing need to drive awareness of the firm’s new brand position as a hybrid cloud managed service provider (MSP).
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Go Instore
Rescuing retail
Go Instore recreates personalised in-store shopping experiences for consumers shopping online, through range of live-video solutions. Demand for Go Instore’s services were accelerated by the pandemic in March 2020, as the world went into lockdown and shops were forced to close their doors.
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MobileIron
Trouble at the top
MobileIron (acquired by Ivanti), is a global enterprise security and mobility company based in the US. In February 2020, MobileIron came to Champion with a problem. It was struggling to stand out amongst its desired target audience of Enterprise C-Suite decision makers.
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Infinity
Increasing leads and conversion rates for data analytics SaaS provider
Infinity came to Champion with a problem. It was struggling to sustain growth following international expansion and acquisitions: ‘We need more leads, and we want more of them to convert.’
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SoftwareOne
Increasing Awareness and Accelerating Sales Conversions for Software Solutions Provider
SoftwareOne had a perception problem. It was predominantly seen by its customers and prospects as merely a reseller of legacy software-licenses.
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GreyOrange
Increasing lead conversions for AI & Robotics Solutions Provider
GreyOrange had a conversion problem. Its prospects were scared to take the plunge and invest in its autonomous fulfilment robots.
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Logicalis
Increasing lead conversion
Logicalis had a trust problem. It was spending excessive amounts of time and money on lead and demand generation activity that was resonating with IT and Line of Business (LOB) decision-makers.
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Versarien
Driving Share Price Through Strategic PR
Versarien faced significant barriers to growth with low levels of awareness and urgency among prospects. As an advanced engineering materials group, the company’s innovative graphene solutions weren’t being fully understood or valued by potential customers.
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