Working at Champion

Welcome to Champion Communications, where “We Champion, You Grow” is as true for the individuals who make up our team as it is for the businesses we work with.

The Champion Academy

If you are reading this, you are likely considering joining the Champion team and weighing us up against the many other options available.

Champion is not a large agency. We are a team of around 10 employees. Here, you will be exposed to more responsibility, must use your initiative, creativity, and problem-solving ability. Those who respond well tend to be fast learners who thrive with responsibility and ambition. You won’t get lost here, your opinions and ideas carry weight, and we welcome everyone’s opinions, thoughts and ideas. Your individual contributions are not just valued, they are integral to our team’s success.

We are based in the heart of Holborn and have a diverse team that proudly reflects the kaleidoscope of London. We want you to bring your personality to work, be yourself and allow everyone else to be themselves as well. Our work environment is not just diverse, it’s welcoming and inclusive, where everyone is accepted for who they are.

Tailored Skill Development

We'll work with you to enhance the specific skills you need for your role, whether you're just starting out or are a seasoned pro

Hands-on Experience

You'll get real-world, practical experience that aligns with your expertise and career goals

The Champion Way

Learn our unique approach to client work and problem-solving that sets us apart in the industry

Clear Career Progression

We're invested in your future. The Academy provides a clear path for advancement within Champion.

The Champion Way

At the heart of the Champion Academy are the five pillars that define our unique approach to PR. These pillars aren’t just concepts—they’re the foundation of how we deliver exceptional results for our clients and how you’ll grow as a PR professional.

Champion Virtuous Cycle Champion Virtuous Cycle Champion Virtuous Cycle

Understanding a client’s business, to agree objectives and messages, and define a PR programme.

Getting a client PR-ready, so they can give you what you need to pitch. 

Create content that both works for media and delivers the message, in the right place to the right people.

Delivering great media coverage, and PR outcomes, for clients. 

Gauging performance, the effectiveness of PR outcomes, and help the client leverage our work. 

As you progress through the Champion Academy, you’ll become proficient in each of these pillars. This isn’t just about learning—it’s about becoming a well-rounded PR professional who can tackle any challenge with confidence, creativity and proactivity.

What are the main training areas?

1Champion Training

Understanding Champion's product, and how to deliver it.

2PR Skills

All-round training from UK PR trade body at all levels of seniority.

3Pitching Training

Journalist workshops to develop proactive/ reactive pitches.

4Client Training

Building, managing and developing strong client relationships.

5Industry Training

Understanding the business sector in which our clients operate

6Leadership Training

Beyond PR – the wider world of marketing and business.

7The Science of Selling

Understanding effective sales techniques and how to apply them.

8Segment Awareness

Developing knowledge of specific market segments.

Champions Training Partners

Champion Training

Internal training

PR Skills

UK PR trade body, PRCA

Pitching Training

Tech journalist various

Client Training

The Amber Group

Industry Training

Various

Leadership Training

Internal training

Interested in joining Champion?

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