Research from May 2023 found that of the 500 retail IT decision-makers surveyed, 63% were planning to increase their investment in technology during the next year. The aim of this report is to educate retail technology vendors on how they can use earned, owned and shared media to capitalise on this growth.
The report looks at:
- Which journalists retail technology buyers are influenced by?
- The topics keeping retail technology leaders up at night?
- Which brands are leading the retail technology market and why?
- How retail technology brands should be using LinkedIn to engage with their buyers?
Resources
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Retail Technology Report
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An Award Winning B2B PR Consultancy
B2B Content Campaign of the Year – Champion Communications & MobileIron: Trouble at the Top
Best Use of Data in a Content Campaign – Champion Communications & MobileIron: Trouble at the Top
Shortlisted – B2B Campaign
of the Year (Aptum)
Shortlisted – Best corporate decision-maker targeted campaign: Trouble at the Top, MobileIron
Winner: gold – best pr campaign, go instore
Winner: bronze – best corporate decision maker targeted campaign, Ivanti
Winner: Gold – Best Use Of Data (Agilysys)
Winner: Gold – Best Activation Of Media Coverage (Agilysys)
Winner – Best Use of Data (Ivanti)
Winner – Best one-off Content Campaign (Ivanti)
Winner – Best Use of Data (Greenlight Commerce)
Winner – Best Content Campaign to Assist with Corporate Positioning (Greenlight Commerce)
Shortlisted – Best one-off Content Campaign (Aptum)
Best B2B Trade Campaign – Aptum
Best B2B Trade Campaign – Ivanti
Best Use of Data – Ivanti
Shortlisted – B2B Technology Campaign: It’s not always sunny in the cloud – The Aptum Cloud Impact Study
Shortlisted – B2B Technology Campaign: The Public Sector Problem
