From Cookies to 20 Million Views: Becca Chambers on Authentic B2B Storytelling
25 min 42 sec
B2B marketers expanding into the UK face not only cultural and media challenges but also the shifting dynamics of global communications. In this episode, Richard Cook speaks with Becca Chambers, award-winning PR and communications strategist, LinkedIn Top 0.1% contributor, and...
Taming the UK media: Lessons in investor and B2B communications with Kris Newton
23 min 27 sec
Communicating across the Atlantic has never been more complex. In today’s world of fragmented channels, social amplification, and a 24/7 news cycle, controlling your message is nearly impossible.In this episode, Richard Cook speaks with Kris Newton, a veteran B2B...
Avoiding the 40% failure rate: How B2B brands can thrive in the UK
30 min 29 sec
B2B sales in the UK are valued at over £188 billion a year-but entering the market isn’t always straightforward. Over 40% of businesses expanding into the UK fail within three years, often because they underestimate the cultural and media nuances...
