23 min 27 sec
Communicating across the Atlantic has never been more complex. In today’s world of fragmented channels, social amplification, and a 24/7 news cycle, controlling your message is nearly impossible.In this episode, Richard Cook speaks with Kris Newton, a veteran B2B...
30 min 29 sec
B2B sales in the UK are valued at over £188 billion a year-but entering the market isn’t always straightforward. Over 40% of businesses expanding into the UK fail within three years, often because they underestimate the cultural and media nuances...