HR Tech
Accelerating Growth for HR Tech in the UK Market
At Champion Communications, we specialise in helping North American HR tech businesses expand in the UK market. We get to the heart of your business growth objectives and design a plan to help achieve these goals. Our focus is clear: enhancing demand for your products and services while generating high-quality leads for your sales and marketing teams to nurture.
Understanding the UK HR Tech Landscape
The UK HR tech sector presents unique challenges and opportunities:
Shifting Workforce Dynamics
The rise of hybrid work, increasing focus on employee experience, and evolving skills requirements are driving transformation in UK HR departments. We help you position your solutions within this changing landscape.
Saturated Market
With numerous HR tech providers competing for attention, standing out requires more than just great technology. We help you cut through the noise with compelling narratives that highlight your unique value proposition.
Diverse Buying Groups
UK HR tech purchasing decisions involve multiple stakeholders - from HR Directors and People Teams to IT, Finance, and C-suite executives. Each group has different priorities and concerns. We craft messages that resonate across this complex decision-making chain.
Talent Market Pressures
With skills shortages and high recruitment costs, UK businesses are increasingly focused on retention and internal mobility. We help you demonstrate how your technology addresses these critical challenges.
Latest blog post
Our Specialised Approach for HR Tech
We connect you with key UK HR publications, tech journals, and business press to reach your entire audience spectrum and generate demand around your solutions.
We create compelling content and campaigns that not only raise awareness but also drive qualified leads to your sales funnel.
We showcase your success stories, demonstrating tangible ROI to overcome adoption hesitancy and accelerate the sales process.
We maximise your impact at major UK HR tech events and trade shows, connecting you directly with decision-makers and potential partners.
We align your UK PR efforts with your global strategy, ensuring consistent messaging and amplifying your impact across markets. Our expertise in international coordination helps you maintain a cohesive brand voice while addressing local market nuances.
Success Stories
We are delighted with the quality and quantity of coverage we are getting. We turn up to events, and prospects are already interested in learning more.
Our latest case study
Agilysys
Increasing Sales Pipeline by 40% for Hospitality SaaS Vendor in APAC
Agilysys, a NASDAQ-listed hospitality software provider and market leader in North America, needed to establish its presence in the Asia-Pacific market. While the company had a strong track record of optimising guest experiences and boosting hotel revenue, it faced the challenge of building brand awareness and generating qualified leads in the APAC region.
From the blog
Navigating the Paradox: How Earned Media Can Unlock B2B Sales Success in 2024
The B2B sales landscape in 2024 is a paradox of opportunity and complexity. While wallets are opening wider, decision-makers are tightening their grip. ...
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