The countdown is on; the end is in sight. The UK has finally announced its roadmap to exit lockdown. While the roadmap out of lockdown became the centre of attention for all Britons; February also saw High Street retail giants fall, the impact of remote working on cybersecurity capabilities and the continued debate around cloud vs. on-premise. Read all about it and more in February’s Coverage Highlights:
As Topshop heads online for good, is this the death of the high street?
We have witnessed household brands Debenhams and Topshop disappear from our high streets as customers instead turn online. So how can retailers adapt to the rise in digital shopping? Go Instore Co-Founder and Co-CEO Andre Hordagoda, featured in Metro discussing why brands should turn empty shop fronts into dark stores; hubs used to fulfil online orders – to meet current and future shopping habits.
Information Age roundtable: how to successfully engage customers post-pandemic
Half of shoppers won't return to their pre-Covid shopping habits once restrictions have lifted. This means that retailers must find new ways to engage with customers once shops re-open. Two of Go Instore's customers, Sofology and Ribble, sat down with Information Age to discuss how they adapted to the sudden digitalisation of retail and the business benefits of an omnichannel strategy.
Why the cloud could be key to retail recovery
With the popularity of personalised experiences only increasing in the new digital age, HeleCloud Retail Account Manager, Felix Shalom, shared why retailers must invest in the cloud to survive the next stage of the retail revolution in IT Pro Portal. He said, "Migrating to the Cloud can provide an agile and flexible framework upon which they can innovate."
Cloud storage reseller or consumer? Partners face market shift
"Store it in the cloud and make full use of the storage tiers." HeleCloud CTO, Walter Heck, was featured in SearchITChannel this month, advising the best cloud migration approach. He also offered his opinion on the cloud vs. on-premises debate.
Bigger Isn't Always Better: Downshifting To Mighty Midsized
In an interview with Forbes, Aptum CEO Susan Bowen detailed the challenges Aptum faced after transitioning from part of a broader organisation into a separate company and adopting the best practices when structurally transforming. The interview also covered how Aptum found freedom in creating innovative solutions and finding success in new market opportunities.
Introducing February's Cloud Security Champion
26% of respondents to Aptum's latest Cloud Impact Study view lack of skills to be a barrier to cloud transformation. With these concerns in mind, Chief Privacy Officer at Aptum, Ross Woodham, addressed how to resolve them. He also explained how MSPs like Aptum could help businesses ensure security is built into their cloud strategy, as Tech UK's Cloud Security Champion for February.
Protecting productivity within the disappearing perimeter
Ivanti's latest report has found that for 63% of those surveyed, IT workloads had increased 37% since remote working began. Nigel Seddon, VP of EMEA at Ivanti, featured in Help Net Security this month to talk about the impact that remote working has had on cybersecurity capabilities. Seddon suggests companies adopt a Zero Trust approach, based upon the assumption that anyone accessing the network is a threat and therefore needs authentication ahead of access.
Why phishing and ransomware should be at the top of your c-suite's security concerns
Over half of IT decision-makers believe that C-suite executives are the most likely targets for a malicious attack- so organisations must know how to protect them. Phil Richards, Chief Security Officer at Ivanti, shared his thoughts in IDG Connect on protecting these targets, the link between phishing and ransomware, and the trends he expects to continue into 2021.
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Trouble at the top
MobileIron (acquired by Ivanti), is a global enterprise security and mobility company based in the US. In February 2020, MobileIron came to Champion with a problem. It was struggling to stand out amongst its desired target audience of Enterprise C-Suite decision makers.
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B2B Content Campaign of the Year – Champion Communications & MobileIron: Trouble at the Top
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Best B2B Trade Campaign – Aptum
Best B2B Trade Campaign – Ivanti
Best Use of Data – Ivanti
Winner – Best Use of Data (Ivanti)
Winner – Best one-off Content Campaign (Ivanti)
Winner – Best Use of Data (Greenlight Commerce)
Winner – Best Content Campaign to Assist with Corporate Positioning (Greenlight Commerce)
Shortlisted – Best one-off Content Campaign (Aptum)
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Shortlisted – B2B Technology Campaign: It’s not always sunny in the cloud – The Aptum Cloud Impact Study
Shortlisted – B2B Technology Campaign: The Public Sector Problem
Shortlisted – Best corporate decision-maker targeted campaign: Trouble at the Top, MobileIron
Winner: gold – best pr campaign, go instore
Winner: bronze – best corporate decision maker targeted campaign, Ivanti