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About this episode
B2B marketers expanding into the UK face not only cultural and media challenges but also the shifting dynamics of global communications. In this episode, Richard Cook speaks with Becca Chambers, award-winning PR and communications strategist, LinkedIn Top 0.1% contributor, and transatlantic comms leader.
Becca shares her journey from behind-the-scenes corporate communicator to building a personal brand with posts that regularly reach tens of millions of views. She offers candid insights into breaking into the UK market, navigating cynical media environments, and why authenticity matters more than ever in an age of fragmented channels and AI-driven discovery.
With stories spanning from cookie-based PR stunts to guiding executives across borders, Becca explains what North American B2B leaders must do to resonate with UK audiences and why strong personal brands within a company increasingly shape corporate reputation.
About the Guest
Becca Chambers is a seasoned B2B PR and communications strategist whose career has spanned cybersecurity, corporate communications, and global marketing. She has helped multiple brands expand into the UK, led award-winning campaigns, and is recognized as one of LinkedIn’s top contributors, consistently generating millions of monthly views. Known for her creativity and authenticity, Becca has guided executives, boards, and spokespeople across transatlantic markets with a focus on relevance, localization, and trust.
Key Lessons & Takeaways
- Authenticity Scales – Becca built her influence by posting in her own voice; authenticity cuts through noise.
- Cultural Nuance is Critical – UK media are more cynical and data-driven; American brands must adapt their stories accordingly.
- Localise, Don’t Globalise – Tailor campaigns to the UK market with local insights, data, and media contacts.
- People Build Brands – Logos don’t inspire trust; executives and spokespeople with authentic voices drive narratives.
- AI Raises the Stakes – Large language models pull from earned media; presence in credible outlets is now essential for discoverability.
Resources & Mentions
- Becca on LinkedIn – [Search “Becca Chambers” or “Becca from LinkedIn”]
- Campaign example: QR code cookies for journalists
- Pub recommendation: The Churchill Arms, Kensington (for first-time London business travellers)
Connect with Us
Host: Richard Cook – Champion Communications
