The B2B technology sales cycle seems to get more complicated by the day. Financial uncertainty, data security concerns, and the complexity of solutions...
In the first week of the year, Andrew Edgecliffe Johnson in the FT, asked: Should Business Put Purpose before Profit? (Jan 3 ,2019)...
I think it’s fair to say that in recent years, one brand’s Christmas adverts have held a monopoly on the minds' of the UK public. The brand? John Lewis....
Introducing today's B2B technology buyer e-book
For B2B tech brands, generating leads and making sales means getting to know IT decision-makers inside and out. Take a look at how earned media plays a crucial role in the process in the latest e-book 'Today’s B2B Technology Buyer'.
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Shortlisted – B2B Campaign
of the Year (Aptum)
Best B2B Trade Campaign – Aptum
Best B2B Trade Campaign – MobileIron
Best Use of Data – MobileIron
Winner – Best Use of Data (MobileIron)
Winner – Best one-off Content Campaign (MobileIron)
Winner – Best Use of Data (Greenlight Commerce)
Winner – Best Content Campaign to Assist with Corporate Positioning (Greenlight Commerce)
Shortlisted - Best one-off Content Campaign (Aptum)
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