Why companies should be investing in content to drive business growth
According to the 2021 LinkedIn State of Sales Report, 45% of UK buyers want to make purchase decisions remotely. As a result, businesses are having to...
Your prospects think they don’t need you. How do you show them they do?
Your target customers believe they can solve their business challenges without you. How do you reach those prospects and highlight how you can help?...
Sustainability, Business Agility, Unicorns and New Executive Orders – July in Review
As the UK, and the rest of the world continues to unlock from the constraints of the pandemic companies are hyper focused on their futures...
Understanding your buyers has never been so important
Understanding your buyers has never been so important...
Cloud Concerns, the Future of 5G, and Building Better Brand Experiences – June in Review
Topping the news agenda this month was the future of the office. With the final stage of re-opening in the UK delayed, businesses consider what a return to...
It’s B2B Awards Season, here are our top tips for success
There has been an explosion in B2B industry awards as publishers look for additional ways to generate revenue and brands seek opportunities...
High demand for strategic communications drives Champion expansion
B2B decision-makers are increasingly seeking credible third-party knowledge and solutions to solve their business challenges. Over 70% of B2B buyers cite...
Automation Acceleration, Supply Chain Conundrums, and the Future of Fintech Partnerships
News stories topping the editorial agenda throughout May included companies announcing permanent remote working policies, GDPR legislation turning three...
Steps to take to support Pride
When I see that a business supports Pride, I get a mixture of thoughts. Curiosity, relief, pride and perhaps also a feeling of security...