C-Suite shifts, UK Growth and the Cloud – August in Review
As we wind down from the summer and look ahead to what Q4 will hold, we are reflecting on the growth and development of our clients this past month....
PR Insights: Can You Read Her Poker Face? Don’t Let Them See Behind the PR Mask of the C-Suite
Step into the ever-evolving world of corporate affairs, where every move is scrutinised under the unforgiving gaze of the media – particularly the British ...
PR Insights: The Power of Preparation
Recent headlines surrounding Nigel Farage and Coutts bank serve as a stark reminder of the importance of having a robust issues management plan in place....
PR Insights: Creating Messaging for Complex Buying Groups
B2B buying is hard. Gartner’s recent research on B2B buying groups found that the typical buying group for a complex B2B solution contains “six to ten deci...
Digital Skills Gap and Diversity – July in Review
Although it's the middle of summer and the height of the holiday season, we haven’t taken a break from securing our coverage!...
PR Insights: Harnessing the Power of Case Studies
Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were ...
PR Insights: What can the PR industry learn from Mathematician Dorothy Vaughan?
In a world where the rapid ascent of Artificial Intelligence casts a cold cloud over job security, career savvy individuals are beginning to shiver – and t...
PR Insights: Thought Leadership and Deepening Relationships
And in many cases, this perception can be a reality, but that's because it's not being done properly. Meaningful, prospect-centric thought leadership can b...
PR Barbie’s Unstoppable Revolution: Understanding the Power of a PR Campaign
In a world where brands rise and fall, Barbie's dramatic rebranding journey has become a legend in the making. Gone are the days when Barbie was merely an ...
PR Insights: Demonstrating ROI to your CEO
Struggling to demonstrate the ROI of your PR program to the CEO? Here’s our advice. ...