The Power of Purpose, Profit & Permission. Is this the best a brand can get?
In the first week of the year, Andrew Edgecliffe Johnson in the FT, asked: Should Business Put Purpose before Profit? (Jan 3 ,2019)...
B2B PR as a sales tool
There’s an old saying in PR circles: ‘Advertising is what you pay for; publicity is what you pray for.”...
Breakfast of Champions: The Power of Purpose
We hosted the first Breakfast of Champions of 2019 this morning with special guest Andrew Cave, author of The Power of Purpose....
We declare war!
If PR cannot be measured in terms of its ability to support a client’s business objectives, its fluff....
Adjacking: The companies piggy-backing the John Lewis’ Christmas ad success
I think it’s fair to say that in recent years, one brand’s Christmas adverts have held a monopoly on the minds' of the UK public. The brand? John Lewis....