Infinity, the world's leading call intelligence provider, is the latest addition to Champion Communications' roster of ambitious B2B brands using PR to achieve growth, following a competitive 5-way pitch. The business, founded in 2011 and now has operations across North America and Europe, offers call tracking and call conversion analytics to enterprises and SMEs that want to optimise their relationships with prospects and customers.
"We have great momentum with a raft of innovations that we will be introducing to the market over the coming months and wanted a partner to help us maximise the opportunity at hand. Champion stood out because of its award winning track record of helping businesses grow. We were impressed with the team's track focus, process and insight into how earned media could enhance every stage of the buyer journey." Said Hannah Delaney, VP of Marketing, Infinity.
The account team, led by Harry Webster, joint Managing Director, will be focused on generating business, trade and vertical sector coverage that engages prospects and existing customers. Harry said: "Whilst there is extremely sophisticated technology in place here, the beauty of this brief is that we all have experience getting services or buying products with companies over the phone. The impact of a great call centre experience is visceral and increases brand loyalty, engagement, and sales. Conversely, a poor customer experience on the phone can make our blood boil. Part of our strategy will involve using the human interest around Infinity's solutions to generate third-party endorsement for the expertise and insight inside the company and to use this to introduce and build validation to support the business development teams."
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